![]() Your business and brand need to be found online with the correct information. Google My Business is a powerful tool for businesses and organizations to manage their online presence across Google, like Google Search and Google Maps.Īs smartphone penetration in Malaysia approaching 100% by 2018, the majority of Malaysians are using smartphones for navigation, searching for instant answers or browsing social media platforms. Google Search Console – Queries ReportĪre you operating a brick and mortar business? If you are, this free tools from Google is one of the most local SEO strategies to strengthen your website. This will increase your overall traffic, tailored to the objective of your website. If you analyse deeply enough, you will find many opportunities like identify relevant search queries that have low organic traffic volume and target these keywords in Google AdWords. This information helps you better understand how paid text ads and organic search results work together. Once the website is tracked by Google, you’ll be able to view your organic search results right alongside the performance statistics for the organic search queries. ![]() Google Search Console – Organic Performance Report The power to track your site’s search performance is the most precious data to understand what the audiences want for your site. This free tool is a MUST for Search Engine Optimization (SEO). It allows you to check the indexing status and optimize the visibility of your websites. Previously known as Google Webmaster Tools, now rebranded to Google Search Console, this free web service is designed for webmasters. After that you will be able to change and edit the metric according to your needs. Quick tip: You can check out Google Data Studio Gallery to duplicate their samples and modify to your website use. Besides, you can even share with your clients - a huge plus especially if you are working in a big group. Here is a free tool from Google called Google Data Studio, which gives you everything you need to turn your analytics data into informative, easy-to-understand reports through data visualization.Īnalytics has always been a challenge for digital marketing, however, Google Data Studio allows you to create customizable data visualization and report. To be frank, sometimes you just need a simple report with chart, graph or pie to summarize the performance of your website. Trust me, for beginners, you might be overwhelmed by all the amount of data shown in Google Analytics. This can provide a solid reference for your next decision making in enhancing your website performance. Based on the data shown, you can find out if your marketing efforts have been paid off or not. Out of so many features in Google Analytics, I think the ability to identify the Source / Medium to your website is one of the best website tools. You can create goals and conversion tracking to get the most of your analytics information and use it to improve your website’s content, user experience and optimization for better online sales. Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. The more you use this highly powerful Google tool, the bigger advantage you have. Whether your website is run in the form of a personal blog, news portal, business or corporate page, ecommerce store, Google Analytics is considered an essential tool for every website. ![]() In fact, without proper tracking of website traffic, a business is literally lost, especially when it comes to how to optimize the website and make full use of it. In this digital age, the importance of data to a business/website should never be underestimated.
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